Clothing, jewelry, home accessories – from top world brands to local designers, Serbia is interesting and original shopping destination

Shopping is in great expansion in Serbia ever since the beginning of the new millennium  You can buy clothes of all well known brands here, and local designers are getting more and more famous.

Belgrade fashion week is the region’s central event in this industry for 15 years now, and you shouldn’t miss it if you wish to know what is going to be popular in the upcoming season.

Most of the shops with branded clothes are located in Belgrade, but there are more and more of them in the interior every year.

If you are in Serbia’s capital, you should visit Knez Mihailova and Bulevar Kralja Aleksandra streets and find something for yourself or your loved ones.

Even though all the stores of famous brands are there, you should probably take some time to try shopping in some less glamorous shops that usually sell items made by local designers and companies.

There you can buy much more original and unorthodox things for less money, whether it is something for your house, or clothes or jewelry.

knez shopping
Knez Mihailova street in Belgrade

If you like the possibility to buy everything you need in the same place, there are numerous shopping malls in Serbia in which you will find all the brands without much trouble and tiresome wandering. Unlike most of European cities, here those malls are found very close to pedestrian zones and city centers so the visitors shall not waste their time trying to reach them.  If you are visiting the city of old Belgrade, we  recommend Zira Shopping Center with its unique concept and structure.

All who adore high fashion will certainly like Belgrade fashion week that takes place every April and October.

It is an event modeled on those held in world’s greatest centers of fashion and the place where latest creations are presented by local designers and famous fashion houses but also authors that are still less known and students of design and applied art. Belgrade fashion week has a long tradition – since 1996. it gives an opportunity to compare the world’s fashion trends with those in Serbia.

If you need something cheaper, there are lots of shops and boutiques with ready-to-wear clothing. The best known place to buy it is a shopping center in New Belgrade’s block 70. The center is better known as “Chinese” because it sells a vast variety of things made in China for very affordable prices.

If you are, on the other hand, interested in shopping at flee or commodity markets in the open space, you can find them in practically every city in Serbia. The perfect time to visit them is during weekends when the offer is the best. And yes – be ready to bargain, because in them you should be able to find almost anything you can possibly imagine.

Photo: Marko Kudjerski/commons.wikimedia.org

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