Being an important part of Europe, located on the crossroads of trading routes, Serbia is always aware of the popular European trends that are currently in demand.
Besides world famous clothing brands, in Serbia you can find various original, handmade clothes and household items, along with the accessories. You can buy souvenirs on the street, in bookshops or stores specialized for that.
As is the case with every European capital, numerous stores of the world famous brands found their way into Belgrade as well. When it comes to shopping, the widest selection of products can be found in Serbia’s capital. That being said, in the recent years, large retail chains and stores of world famous brands emerged in many smaller cities across Serbia.
The largest shopping centers are in Belgrade:
1. Ušće Shopping Center (Blvd Mihajla Pupina 4, New Belgrade – opening hours: everyday from 10AM to 10PM)
2. Delta City (Yuri Gagarin Street 16, New Belgrade – opening hours: everyday from 10AM to 10PM)
3. Stadion Shopping Center (Zaplanjska Street 32, Voždovac – opening hours: everyday from 10AM to 10PM)
4. Mercator (Bulevar umetnosti 4, New Belgrade – opening hours: everyday from 9AM to 10PM)
Besides shopping centers, you can find branded clothes in the city center, in Terazije Square and Knez Mihailova Street. King Aleksandar Boulevard holds numerous stores that sell mostly Turkish and Chinese clothes.
The greatest selection of brands in Novi Sad can be found in Big Shopping Center (Sentandrejski Road 11 – opening hours from 10AM to 10PM), while in the city center there is a great number of stores that sell clothing, appliances and jewelry.
There are two great malls in Niš:
1. Forum Shopping Center (Obrenović Street 48, opening hours: everyday from 10AM to 10PM)
2. Mercator (Vizantijski bulevar 1, opening hours: everyday from 9AM to 10PM)
While strolling down back alleys of the Serbian cities, you may stumble upon various stores that sell all sorts of items like handmade jewelry, antiques, painting studios, souvenir shops, stores of local designers…
Event Belgrade Fashion Week that is held every year in April and October in Belgrade attracts all the high fashion enthusiasts. The concept of Belgrade Fashion Week (Nedelja mode) is based on world fashion centers, where local designers, world fashion companies, as well as still unrecognized designers and students of the Faculty of Applied Arts, present their latest creations.
Belgrade Fashion Week has a long tradition, as it has been held since 1996, and presents a great opportunity to see and compare the fashion trends in Serbia to those in the world.
Finally, don’t forget to bring licidarsko srce (Licidar Heart) to your loved ones – a traditional cake, decorated with traditional Serbian colors and patterns that was in the past used as an expression of one’s unspoken affection.
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