IKEA has launched preparatory works on its first store in Serbia, IKEA Regional Development Director Vladislav Lalic said on Wednesday.
At a roundtable titled “Consumer Rights: Challenge or Chance for Brand and Company”, he underlined that preparatory works had begun, as well as works on the dislocation of the toll booths in Bubanj Potok, and added he expected no more surprises.
“IKEA Serbia will open its doors next summer, and the company expects to welcome 2.5 million buyers annually in the store that will hire 300 people,” Lalic said.
Speaking about the region, Lalic said that IKEA has 13 stores in the Western Balkans.
As for consumer rights, IKEA will harmonize its business practices with the domestic legislation, the director said.
Source: Tanjug
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