Tucked away on the slopes of Mount Golija, at about 1100 meters above sea level, the village of Rudno is Serbia’s quiet masterpiece – a place where time seems to slow down, and nature speaks in whispers. Recently, Rudno was officially nominated by the World Tourism Organization (UNWTO) as one of the world’s most beautiful villages, putting this remote gem near Kraljevo on the global map of rural tourism.

Why Rudno?

With just around 100 permanent residents, Rudno is a living example of harmony between man and mountain. Stone houses with wooden balconies, meadows dotted with medicinal herbs, and endless horizons make it a dream for nature lovers and photographers. But Rudno is not just about scenic views – it’s about a way of life rooted in tradition, simplicity, and sustainability.

Vllage Rudno, photo: By Miljan Simonović – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=50654554

Here, locals still bake bread in wood-fired ovens, weave wool the old-fashioned way, and offer homemade cheese and honey to guests as if they were long-lost family.

A Place with the Most Sunny Days

One more reason why Rudno stands out is that it’s one of the sunniest places in Serbia, with over 250 sunny days a year! This mild climate, combined with crystal-clear air, makes it perfect for outdoor activities, wellness, and year-round hiking. The abundant sunshine illuminates the landscape beautifully, and sunsets from Rudno’s lookouts are truly unforgettable.

What to Do and See in Rudno

  • Enjoy eco-tourism and ethno-accommodation: Rudno is a paradise for those seeking peace. Many households offer rustic lodges and warm hospitality. Wake up to cowbells, eat a breakfast of homemade kajmak and proja, and drink water from a cold mountain spring.
  • Hike to the top of Golija: Designated a UNESCO Biosphere Reserve, Golija Mountain offers pristine forests, hidden waterfalls, and rare bird species. There are several marked trails starting from Rudno.
  • Visit Studenica Monastery: Just 20 km from Rudno lies the 12th-century Studenica Monastery, one of Serbia’s most important spiritual and historical landmarks, protected by UNESCO.
  • Explore the Ibar River Valley: From the medieval Maglič Fortress to rafting adventures, this region combines culture and adrenaline.
  • Winter in Rudno: During snowy months, Rudno turns into a fairytale village. Families gather by wood stoves, while adventurous travelers try snowshoe hiking or simply enjoy the white silence.

Why Visit Now?

The nomination for the world’s most beautiful village is not just a title – it’s an invitation. Rudno is a place to disconnect from the chaos, reconnect with nature, and feel the soul of Serbia. Whether you’re a hiker, a history buff, or a traveler in search of authenticity, Rudno awaits with open arms and warm hearts.

Featured photo: Marija Bralović, Wikimedia Commons

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