Nestled between the Carpathians and the mighty Danube, Eastern Serbia is no longer just a well-kept secret—it’s quickly becoming one of Serbia’s most vibrant and diverse tourist destinations. With over 300,000 visitors annually and more than 1.2 million overnight stays, this region is redefining the way people explore Serbia.

From Zaječar and Bor to Sokobanja, Knjaževac, Kladovo, Negotin, Majdanpek, and Boljevac, each municipality contributes to a unique tapestry of cultural heritage, breathtaking landscapes, and authentic experiences.

A Region Where Past Meets Present

Few places in Europe can boast such a deep historical footprint. Eastern Serbia is home to Felix Romuliana, a UNESCO World Heritage Site built by Roman Emperor Galerius, and the prehistoric site Lepenski Vir, now upgraded with a state-of-the-art Visitors’ Center. The Fetislam Fortress in Kladovo has been restored and reopened, while the famous Rajačke Pimnice, traditional stone wine cellars, are undergoing major infrastructural improvements.

Did you know? This is where some of Europe’s oldest urban settlements were born and where Roman emperors built their palaces!

Raw Nature and True Adventure

Whether you’re an adventurer, a wellness seeker, or a nature enthusiast, Eastern Serbia has it all:

And all of this can be experienced in a single day—you can ski on the peaks of Stara Planina, descend to Negotin’s lowland vineyards, and finish with sailing or fishing on the Danube.

A Taste of Serbia, the Eastern Way

Eastern Serbia is also a gastronomic treasure. With more than 25 wineries and countless traditional taverns, visitors are treated to authentic Balkan flavors, bold wines, and unforgettable hospitality. The local saying, “Here, every guest is family,” rings especially true.

Belmuž

Add to that over 100 festivals, from folklore and food events to wine tastings and cultural celebrations, and you have a region that celebrates life in full color.

Infrastructure That Supports Growth

Tourism growth is not happening by chance. Massive investments are being made to improve roads, public spaces, and utilities. Enhanced transportation infrastructure and modernized tourist facilities are making the region more accessible and visitor-friendly than ever.

Today, the region boasts:

  • 2,900+ tourist facilities
  • 11,000+ beds
  • 260+ cruise ship stops annually on the Danube
  • 170,000 museum visits per year

Why Visit Eastern Serbia?

Because it’s still wild, still real, and absolutely unforgettable. Whether you’re chasing waterfalls, learning about ancient civilizations, sipping wine in a centuries-old cellar, or simply enjoying the panoramic views, Eastern Serbia will capture your heart.

Plan your journey, meet the people, taste the land, and witness what happens when nature, history, and passion converge.

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