„My Serbia“ association of citizens, with the support of the City of Belgrade and Belgrade Chamber of Economy is starting the new campaign called „The clear face of Serbia“. The main goal of the campaign is raising the the citizens’ consciousness about the importance of recycling and separation of garbage, thanks to the fact that the income made by picking up the garbage will be forwarded to the charity.
There is the the common practice in Serbia that the companies dealing with recycling pay to the individuals for every kilo of garbage which was taken over. Through the „My Serbia“ campaign, companies working in Serbia will be asked to collect as much garbage as they can and to sign away the potential income for the sake of charity. Besides the companies, local governments, youth societies and all the citizens interested in this campaign will join it.
The important part of the campaign will represent „The clear face of my municipality“ in which the representatives of local governments, local societies and youth societies will ask their citizens to donate the garbage they have in their houses, and above all, the used electric and electronic devices in favor of the campaign. This way, the citizens will understand that the garbage does not represent the unnecessary load, but the new raw material and the new value.
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